15 Easy steps to Search Engine Optimization Success (Meta tags SEO) Step 1-4

15 Steps to SEO Success  –  Step 1

Plan – how to get better results
To build or maintain a successful website it’s required to have a certain vision in the long run. Submissions will become better in time once they are added in an index of a search engine. Check regularly over a period of a year to see how your website has improved in the index and if your website is found more easily. For this structure we’ve made a plan.

Preparations

Start your preparations by thinking what kind of content you will provide on your website. Search engines will judge the content of your site so it’s very important to make web-pages of good quality and fill them with relevant information.

Choosing the right domain-name is often one of the first important things to think of when you want to have your own website. If you only put your logo and an address on this page, the search engines probably won’t index or rank your website. A regular website contains of more than 25 pages with “real” content and information.

15 Steps to SEO Success  –  Step 2

Optimize your domain-name
Your goal is to get as many visitors on your website as possible. Make sure that you pick the right domain-name. A domain-name should be easy to type and easy to pronounce. Think of the future while picking a name. It happens that in time you want to change your brand name. As a result your listings in the search engines are gone.

Search engines check how long the domain-name has been registered. A website that has been active and updated regularly with new items, will be ranked higher than a website that has just started last week.

It’s smarter to add a sub name to your main domain-name for a new product than to register a new domain-name. E.g. think of a company like IBM. IBM uses sub names for pages in different countries like www.ibm.com/ca in stead of a new name. Choose 1 clear domain-name, 1 clear image and all the subjects will match your main domain-name.

So you need to consider carefully what you want to accomplish. Do you want a separate theme website or did you once register a fantastic domain-name that can be used for a certain campaign, don’t hesitate to use it. Just keep in mind that using too many domain-names is not useful.

We do suggest to purchase false spelled domain-names that redirect directly to your correct domain-name.

15 Steps to SEO Success  –  Step 3

Optimize your design
Creating a website is not an easy job to do. What would you like to accomplish with your site or what do you want to offer your visitor? Remember the KiS method, Keep It Simple. You want to provide information so make sure that the information is easy to find.

If you want to provide access to your site to all of your visitors, don’t use experimental plug-ins despite the speed of your connection and don’t use too flashy plug-ins or other scripting programs.

 
Don’t forget that a search engine prefers normal text instead of image tags and a flash website. Make sure that once a visitor enters your site through a search engine, one must be able to find the information what they are looking for and they must be able to easily surf through your website.

Framesets can be nice to use. Keep in mind that if you use frames it’s possible that a search engine spider indexes a frame within your first web-page. It’s possible to add a java script that once your visitor enters your site within a frame, he’s directly forwarded to your main page. But that was not the page your visitor was looking for in the search engines.  So be very careful with a visitor on your site. Now you have him/her there, try to keep them on your site.

Keep your website updated all of the time, so that the Christmas offers of 2009 are deleted in time.

Look at the main page of the search engine Google; it’s clean and simple, just what the visitors prefer.

15 Steps to SEO Success – Step 4

Optimize you web-pages
Search engines prefer small web-pages. Try to limit the page under 20K, under 10K is even better. We even presume that you pay less for Google Adwords if the landing-page has a low loading time. Use the possibilities of e.g. Photoshop to leave out certain colors in logo’s or photo’s. Delete HTML code in your webpage that has no meaning and avoid moving images when you enter the website.

User our Free Website Analyzer to test the loading time of your page and make improvements. PLease use the following tips:

  1. Make as few HTTP Requests as possible
  2. Add an Expires Header
  3. Use the Gzip Componenten
  4. Place your CSS in the top
  5. Put Scripts at the bottom
  6. Place JavaScript and CSS external
  7. Make as few DNS Lookups as possible
  8. Use less JavaScript
  9. Don’t use a Redirects
  10. Prevent the use of double scripts

Remember our example of the search engine Google, clean and simple html source, it’s just 9k…

Continue to Step 5 – 7 …
By | 2017-07-29T18:00:09+00:00 July 2nd, 2017|Advertising, Digital Marketing, Search Engine Optimization|

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